SUSTAINABLE BRAND & BUSINESS BUILDER

Charles Hale

Creative Director at the Dutch Charity Lotteries

My extensive national and international experience (29 years) in design, branding, strategic advertising and direct marketing (on-and-offline) enables me to focus on creating or strengthening a brand identity and brand experience—as ultimately defined by the receiver and not the sender of any given message—and contributing to its success in the market. Held the 16th position of the top 100 most awarded creatives in the Netherlands.

Moved from the consulting to the client side in 2013 to be creative director at the third largest private fund raising company in the World. Revamped and built the creative department from 12 to 26 multi disciplined on- and offline motivated creatives. Creating a full service concept and design department. Working with all departments and our sisters in other countries, generating a consistent brand image and successful campaigns. Creating cross channel customer journeys for the ultimate brand experience. Initiating workshops, brainstorms and co-creation sessions. Direct lines, different disciplines working together has proven to be more effective. Creatively and business wise.

Creativity differentiates.

EXPERTISE


MANAGEMENT

TEAM AND BUSINESS

STRATEGY & CONCEPT

WHY | HOW | WHAT

ART DIRECTION

CREATING & MAKING IT

,

DESIGN

STYLING IT

Brands I worked with


nationalpostcodeloterijvriendebloterijBankgirobakkerslanddeltalloydHemaheinekengazelleingeciAbsolutBoseCentraalBeheerABNJumboPlanNovibnissanKLMmadagaPhilipsAlbertHeijnUrsusRangeRoverSCAYachtamstelYellowbrickNovibUnileverRabobankBavariaIBMcanonMercedes

FACTS


29 Years of experience • Ranked 16th of most awarded creatives in the Netherlands 
Entrepreneurial and international experience  • Team builder • Game changer • Strategy & marketing skills

RESUME

MORE ABOUT MY PAST


  • Experience

  • 2013 - presentDutch Charity Lotteries

    Creative Director

    @ Present

    Nationale Postcode Loterij, Vrienden Loterij,
    BankGiro Loterij

  • 2000 - 2013&Co Concepting

    Brand & Business builder

    @ present

    Responsible for Hema, Bavaria, Bakkersland, SCA, Jumbo, YellowBrick, Reeds Business

  • 2009-2012Call for Action

    Associate

    @ passed

    Brand strategy and campaigns

  • 2008-2012Riverbank Enterprises

    CEO/Creative partner

    @ passed

    Riverbank Events exploited the up market jazz club Jazz on the Riverbank. Live performances, exquisite food and high level service.

  • EXPERIENCE

  • 2003-2004TBWA/Tequila

    Creative director

    @ passed

    Responsible for Albert Heijn, Absolute Vodka, Nissan Europe, Plan and Ola

  • 1997-2008Charles Hale BV

    Creative consultant

    @ passed

    Creative consultant for major advertisers and advertising agency's.

  • 1992-1997TBWA/Direct Company

    Creative group head international

    @ passed

    Creative director international accounts

  • 1988-192Dart design

    Designer

    @ passed

    Graphic design and packaging design

 

PORTFOLIO

MY CREATIVE WORK


  • All
IMG_6414 (3)

Video reel

...

Preview

CONTACT

Drop me a line or mail






Phone number

+31 (0)6 49500903

eMail

charles@c-hale.com