Creative Director at the Dutch Charity Lotteries
My extensive national and international experience (29 years) in design, branding, strategic advertising and direct marketing (on-and-offline) enables me to focus on creating or strengthening a brand identity and brand experience—as ultimately defined by the receiver and not the sender of any given message—and contributing to its success in the market. Held the 16th position of the top 100 most awarded creatives in the Netherlands.
Moved from the consulting to the client side in 2013 to be creative director at the third largest private fund raising company in the World. Revamped and built the creative department from 12 to 26 multi disciplined on- and offline motivated creatives. Creating a full service concept and design department. Working with all departments and our sisters in other countries, generating a consistent brand image and successful campaigns. Creating cross channel customer journeys for the ultimate brand experience. Initiating workshops, brainstorms and co-creation sessions. Direct lines, different disciplines working together has proven to be more effective. Creatively and business wise.
29 Years of experience • Ranked 16th of most awarded creatives in the Netherlands
Entrepreneurial and international experience • Team builder • Game changer • Strategy & marketing skills
Creative Director @ Present
Nationale Postcode Loterij, Vrienden Loterij,
Brand & Business builder @ present
Responsible for Hema, Bavaria, Bakkersland, SCA, Jumbo, YellowBrick, Reeds Business
Associate @ passed
Brand strategy and campaigns
CEO/Creative partner @ passed
Riverbank Events exploited the up market jazz club Jazz on the Riverbank. Live performances, exquisite food and high level service.
Creative director @ passed
Responsible for Albert Heijn, Absolute Vodka, Nissan Europe, Plan and Ola
Creative consultant @ passed
Creative consultant for major advertisers and advertising agency's.
Creative group head international @ passed
Creative director international accounts
Designer @ passed
Graphic design and packaging design
+31 (0)6 49500903