1997 – present – Charles Hale BV
Brand & creativity accelerator

2017 – 2019 – Novamedia
Creative Director
Creatively responsible for brand portfolio

2013 – 2016 – Dutch Charity Lotteries
Creative Director
Nationale Postcode Loterij, Vrienden Loterij, BankGiro Loterij

2000 – 2013 – &Co Concepting
Brand & Business builder
Worked for:
Hema, Bavaria, Bakkersland, SCA, Jumbo, YellowBrick, Reeds Business

2009-2012 – Call for Action
Associate Creative Director
Worked for:
Océ, Madaga, Vomar, PostNL innovations

2008-2012 – Riverbank Enterprises
CEO/Creative partner
Riverbank Events exploited the up market jazz club Jazz on the Riverbank. Live performances, exquisite food and high level service.

2004 – 2007 – Creative Consultant @ Charles Hale BV
Through the line creative consultant

Worked for:
Ogilvy Amsterdam, Centraal Station, Ubachs Wisbrun, van Wanten etc., Koense&Severein, Arthouse, Rapp Collins, Red Cell / Not Just Film, .Bone Lowe+Draft. SNS Reaal Groep, Sanoma uitgevers, Oudstanding uitzendbureau, Origidate, Geuzinge & Groeneveld, Jenny Elissen/New Genes, Branddoctors.
Worked on:
IBM Benelux DM, Rabobank DM, Desparados promotion-site, Autobar positioning, Oudstanding positioning, Autoscout24 print, ING internal communication, SNS Reaal internal communication, Aegon Direct Marketing, KPN e-DM, New Genes corporate identity, Branddoctors positioning, Delta Lloyd DM, Origidate positioning.

2003-2004 – TBWA/Tequila
Creative director
Creative director on key-accounts and leading and guiding junior teams.
Worked on:
Nissan, Postbank, Ola Europe, ING bank, Albert Heijn, Phillips, Wanadoo, KLM en Plan Nederland.

1996 – 2002 – Freelance Senior Art
Worked direct for:
FHV/BBDO, Doorn & Roos, TBWA/Campaign Company, TBWA/Direct Company, Euro/RSCG Making a Difference, Imagine Direct, Dimensions, FCA! Werner & Messelink, Draft, Responsive, Lions Advertising, José van Mil & Partners, Ursus Vodka Company, SBS Broadcasting, Media Groep West, Wasmoeth Wildlife Foundation, Profile Tyrecenter, Outright.
Worked indirect for:
SBS6 en NET5, ING Bank, Reaal verzekeringen, Delta Lloyd verzekeringen, Sens Verjaardagsloterij, ABN•AMRO, Fiat, Nissan Europe, Personal                 Books, Algemeen Dagblad, Citroën Nederland, MKB Punt, Postbank, Oibibio, Toyota, Tempo Team, Pauze magazine, Dierenbescherming, Compaq, Uni Lever, Ursus Vodka Company, Giant Bicyles, NY Yankees, The Soul Foundation, Motor Rai, Wasmoeth Wildlife Foundation, MG-Rover, Land/Range Rover, Pearle, TPG Post, Profile Tyrecenter, Klene Drop.

1992-1997 – TBWA/Direct Company
Creative group head international accounts

International/National accounts and team leader.
Worked on:
Golden Tulip Hotels, Robeco Groep, Ohra Verzekeringen, Mercedes Benz, Tennant, Voorlichtingsburo Vlees, Fortis Groep, Bacardi en Bose.

1988-1992 – Dart design
Mock-up, Design, Graphic Production and Account.
Worked on:
SCA Tena, KLM, Douwe Egberts, Canon Benelux, Beiersdorf, Mölnlycke, Akzo, Desso, Vara!, ABN•Amro en Quality Bakers.


  • AH Hamsterweken – retail – concept and execution
  • BookSpot – e-commerce – name, brand design, webshop
  • Dutch Charity Lotteries – fundraising/e-commerce – rebranding, campaigns
  • Killon Beauty – retail/e-commerce – name, brand development, brand design
  • HEMA Beauty – retail – shop opening/introduction
  • HEMA Deli – retail – name, department design
  • Madaga – retail/e-commerce – brand development, webshop


  • Silver Esprix – Bavaria – Taxi Bavaria
  • Gold Effie –Albert Heijn – Hamsterweken
  • Golden Esprix – Reaal Zonnerekening
  • Golden Esprix – Albert Heijn –  Hamsterweken.
  • Bronz Esprix – Postbank – IT fonds introductie.
  • Accent – Lever Iglo – Spinazie boek.
  • Silver Best European promotion – Reaal insurances –Zonnerekening.
  • Meetlat – Bose – Lifestyle 12.
  • ICDIA award – Bose – Lifestyle 12.
  • Leader Award – Robeco group –Fiscaal Optimaal.
  • Nomination Esprix – TPG Post –Name change mailing.