WHY | HOW | WHAT DEVELOPMENT
Start-ups are often born from a product or service idea but lack a clear brand statement. This is still even the case with some companies that have been doing business for years. The why, how, what, which offer guidance and goals on many levels, but are often not well defined – if defined at all. I help formulate the companies differentiate the why, how, what and brand manifest. This is done in close collaboration of course!

STRATEGY, INNOVATION & BRANDING
I co-create with companies on different levels. From brand development to campaign concepts. From product development to customer journeys. Creating seamless on- and offline brand experiences. Either in the roll of a consultant or a hands on interim creative director. Assisting in the realisation the chosen strategic route or campaign. Working closely together ensuring that the internal adaptation runs smoothly.

GRAVITY of CREATIVITY WORKSHOP

Will be available as from April 2019. Interested? Please fill out the contact form and I will keep you posted.


HIGHLIGHTS

  • BookSpot – e-commerce – name, brand design, webshop
  • AH Hamsterweken – retail – concept and execution
  • Dutch Charity Lotteries – fundraising/e-commerce – rebranding, campaigns
  • Killon Beauty – retail/e-commerce – name, brand development, brand design
  • HEMA Beauty – retail – shop opening/introduction
  • HEMA Deli – retail – name, department design
  • Madaga – retail/e-commerce – brand development, webshop

CREATIVE DEPARTMENT BUILDING
More and more companies see the benefits of having an internal creative department.
Enabling them to act more swiftly to business opportunities and ensuring brand continuity throughout all communications. A department that is an internal sparring partner to the marketing, sales and product development departments. I have set up and build several creative departments for both large and medium sized companies.